While the Gold Coast has a mostly serene, neighborly feel—with vintage architecture contrasting with more contemporary mid-rise and high-rise condo buildings—its bustling commercial areas can be found along strips of Oak, Rush, and Division Streets.
​​​​​​​Due to its lavish, historic mansions and brownstones, upscale boutiques and restaurants, and close proximity to the lakefront, the Gold Coast residents are generally more affluent. The area's highly-regarded schools and proximity to one of the nation's largest business districts attracts young families and more established professionals.
​​​​​​​From walking the lakefront path and people-watching at one of the beach bars to indulging at renowned restaurants, the Gold Coast is a trove of prominent spots.
​​​​​​​The Gold Coast has a sizeable selection of condos, albeit compact spaces at steep prices, and even a variety of affordable walk-up apartments compared to other downtown neighborhoods. Family-sized rentals are rare, and pricey when available.
​​​​​​​Just off Chicago’s Magnificent Mile, the chic designer stores and posh salons lining Oak Street will help work up an appetite for the neighborhood’s Michelin-starred restaurants.